tag:blogger.com,1999:blog-11599526.post2069578991354286746..comments2022-12-15T20:47:08.015-08:00Comments on Looks Good Works Well: Parenthesis of ForgetfulnessBill Scotthttp://www.blogger.com/profile/12024727845077253669noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-11599526.post-30689674716054665512012-08-30T08:35:35.845-07:002012-08-30T08:35:35.845-07:00This is a great term for the flow delay that leads...<br />This is a great term for the flow delay that leads to abandonment. <br /><br />There's another side to it. Keeping this in your tool belt for necessary evils can help drive your conversion. Think like a magician, what do you have to do that kills the user's idea of an effortless shopping experience? <br />Complex sells that require extensive legal, terms and conditions, or contracts kill conversion and are rarely done well online. Try ordering your a new mobile phone with a 2 year contract from a mobile device. <br /><br />If you can get legal to by in on the delay, the Parenthesis of Forgetfulness can be used to close sale without the intimidating jargon. Request contract or T&C approval via post purchase email. <br /><br />I think you'd be surprised how the post purchase compliance has a near perfect conversion rate. <br /><br />If you have some pull in your logistics and your legal is not hip to the whole internet thing yet, you could agree to restrict fulfillment to confirmation of acceptance. But the key is this parenthesis of forgetfulness presents a perception of effortless to your customer, just like old school did in the video above. Do this right and maybe your customers aren't the ones standing in line for the next big product release. <br /><br />DEATH TO THE "I AGREE" BOX! Viva Paréntesis de Olvido!<br /><br /><br />Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-11599526.post-50444180966373209562012-08-30T08:35:09.213-07:002012-08-30T08:35:09.213-07:00This is a great term for the flow delay that leads...<br />This is a great term for the flow delay that leads to abandonment. <br /><br />There's another side to it. Keeping this in your tool belt for necessary evils can help drive your conversion. Think like a magician, what do you have to do that kills the user's idea of an effortless shopping experience? <br />Complex sells that require extensive legal, terms and conditions, or contracts kill conversion and are rarely done well online. Try ordering your a new mobile phone with a 2 year contract from a mobile device. <br /><br />If you can get legal to by in on the delay, the Parenthesis of Forgetfulness can be used to close sale without the intimidating jargon. Request contract or T&C approval via post purchase email. <br /><br />I think you'd be surprised how the post purchase compliance has a near perfect conversion rate. <br /><br />If you have some pull in your logistics and your legal is not hip to the whole internet thing yet, you could agree to restrict fulfillment to confirmation of acceptance. But the key is this parenthesis of forgetfulness presents a perception of effortless to your customer, just like old school did in the video above. Do this right and maybe your customers aren't the ones standing in line for the next big product release. <br /><br />DEATH TO THE "I AGREE" BOX! Viva Paréntesis de Olvido!<br /><br /><br />Anonymousnoreply@blogger.com