Pretty fun stunt. Clever use of animation. Kind of a Rube Goldberg effect.
Try it out. It's for their main site http://hema.nl. Certainly something viral. I mean I'm blogging about a dutch catalog company store in the Netherlands!
Small correction: HEMA isn't actually a catalog company, it's a department store that now also has an online department. If you're ever in The Netherlands, you should definitely visit a HEMA. They are great, basis things-for-living stores, with everything from socks to stationery to bike-repair supplies. We're very proud of them and the HEMA stores are practically at every second street corner, ask any passer-by and they will gladly point them out to you.
Small correction: HEMA isn't actually a catalog company, it's a department store that now also has an online department. If you're ever in The Netherlands, you should definitely visit a HEMA. They are great, basis things-for-living stores, with everything from socks to stationery to bike-repair supplies. We're very proud of them and the HEMA stores are practically at every second street corner, ask any passer-by and they will gladly point them out to you.
ReplyDeleteAnd yes, lovely viral marketing thing :-)
Cool! Thanks for the correction. I will update the article.
ReplyDeleteBeen awhile since I've heard the name Rube Goldberg, since...8th grade art?
ReplyDelete