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Tuesday, August 09, 2005

The Come To Me Web

Tonight I attended the BayCHI event, Are You Ready for Web 2.0? The panelist were David Sifry, Technorati; Stewart Butterfield, Flickr/Yahoo!; Paul Rademacher, HousingMaps; Thomas Vander Wal,

Wikipedia defines Web 2.0 as:
Web 2.0 defines a newer incarnation of the World Wide Web typified by the transition from the typical website hosting HTML/XHTML pages, to a platform that provides a point of presence (sometimes known as a Web portal), from which any of the following interactions may occur: syndication, aggregation, publishing, etc.

My previous blog struggles with what to call the narrower slice of this platform that centers around rich in-page user experience vs. the old page-based model. But on to the broader topic... the Web 2.0 platform.

Here is what I heard tonight.

Stewart reminded us of Web 0.1, the days of gopher and the wonder of discovering a site. Web 1.0 moved us into browsing and consuming pages. Web 2.0 has brought about the addressability of smaller chunks or services. Meaning it or not, these became public APIs. Of course Flickr and others have formalized their APIs and allow others to create new and novel tools and services around their content. He used the quote from Tim O'Reilly, that this is an "Architecture of Participation."

Stewart also showed some of the new tools in Flickr. Things like the best photos rising to the top, a feature called interestingness. Of real interest was the concept of clustering or the ability to infer semantic meaning to a group of tags and cluster them. One example is the tag Turkey clustering around the country, the holiday and the food.

David (Technorati) showed some fascinating graphs on the blogosphere. They are tracking 15 million blogs! It has been doubling every 5.5 months over the last 30 months! There are 80,000 new blogs a day (almost one a second). And tagging is growing. Almost a third of blogs use tags with 10,000 new tags a day.

I like the phrase he used-- The attention economy.

Paul created He called it a mashup of google and craigslist. The reference for mashup comes from remixing music by overlaying two songs with the hope that the result is somewhat pleasing. The new Web 2.0 and its open platform means mashups are possible.

Paul did a nice job with his interface for HousingMaps, but there was an interesting discussion that as some had tried to mashup his mashup the results were not so good.

But the ability to take rich services and put them together in a way the originators did not think about is an awesome power of Web 2.0.

Thomas (InfoCloud) is a fascinating guy. He has been thinking on the concept of personal information clouds that follow us around for quite some time. I especially liked his simple explanation of Web 1.0 vs. Web 2.0. The former was the I GO GET web and the latter is the COME TO ME web.

The I GO GET was about reading, consuming, printing, findability, etc.

The COME TO ME is about what we have found that we like, categories, reuse of information, re-findability, and about attraction.

The attraction part is really something to contemplate. Attraction is the ability to cause that information cloud to form around me in the websphere so that I can be hooked into relevant information. It is about preserving my time so that I spend less time finding and more time using what I have attracted. Or re-finding something.

Pulling the thoughts together, Web 2.0 is the Web on Demand. Across all of the medias the move is for deep personalization of content. RSS syndication is become more approachable to the average consumer.

But most folks have not entered into the world of Web 2.0 (outside the Bay Area-- I know I just moved from Dallas and it is a smaller community that is savvy to these concepts). So the challenge to the designer is how do we make mashups, remixes, RSS subscriptions easier to use?

One answer is providing subtle invitations to the broader Web 2.0 platform of possibilities along the a line of discovery as the user moves through his normal Web 1.0 style of navigation. Inferring what the user is interested in, offering to package similar content, helping them customize their pages with content are all important parts of this experience. It will be along the path of normal consumption that most user's will dip their toe into the Web 2.0 waters and hopefully they will be hooked.


Bill Scott said...

You can read about the stats on blogging that David from Technorati presented at:

luke said...

interesting post, Bill. I like the "Come-to-Me" term for describing Web 2.0

I first woke up to Web 2.0 listening (via podcast) to Jeff Bezos from the Web 2.0 conference in October. if you've never heard it, you ought to check it out...

Anonymous said...

i was at this event and am also wondering about easing the transition to Web2.0 for the majority of web users. Tagging is an activity that requires work up front and takes some time to realize the value of (e.g. it's easier to find a picture in your flickr account by visually scanning your flickr account if you only have 20 pictures rather than manually tagging those 20 photos) how can you / i / we make this value apparent up front to motivate people to adopt a new web behavior... any ideas??

Bill Scott said...

With flickr the value of tagging is discoverable since it is visible in browsing other photos, offered for your own photos and integral in the way you search for photos.

Idioms are learned. So in some ways as people are exposed to tagging in more and more sites our job becomes easier.

With other sites, if tagging is tangential it will be harder to learn but then it is has less value.

If it is integral to a site then offering it along the normal path of content creation as well as making it easy to edit/maintain tags inline will lead users to use tagging.

Anonymous said...

I have been awaiting for clustering on Flickr for some time now - I think it is certainly the next frontier for applications making use of tags and enabling a "Come To Me Web".

The problem I see is that the browser does not lend itself well to neither intuitive information tagging nor powerful, real-time clustering and visualization. We might have to wait for WebX.0 for that.

Bill Scott said...

Interesting article...

Anonymous said...

interesting post, very thought provoking!